Students who major in general business receive thorough exposure to the principles of organizational management and organizational change, along with basic grounding in ethical issues and human resource management. Additional program emphasis is then selected from among courses in finance, marketing, economics, and business law. Graduates are prepared to enter or continue in careers across a wide choice of business disciplines and applications.

For students who wish to pursue a broad general program, this curriculum provides a vehicle for organizing their studies. The integrating focus is the responsibility for administering the multiple operations of the business firm in a rapidly changing environment. Emphasis is on the process involved in setting goals for corporate effort, coordinating and controlling multiple programs, and regulating inputs and outputs with varied environments.

Objectives at the undergraduate level are to provide a broad liberal education as a base and to develop proficiency in understanding and solving interrelated business problems.

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