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With concentrations in:
The study of business helps you develop an understanding of the principles and practices involved in the management
of business firms in today’s dynamic economic, social, and political environment. Business students also examine
the trends likely to shape tomorrow’s global economy.
At IU South Bend, you can earn a bachelor’s degree in business with a concentration in accounting, advertising,
finance, human resource management, management and administration, or marketing.
Special Opportunities
Our entrepreneurship program acquaints students with the region’s small-business sector. In addition to offering
courses, the program also conducts a symposia series for the community and offers student advising to small-business
clients.
Faculty and students participate in a Student/Faculty Research Partners Program that investigates issues of interest
to local entrepreneurs and small businesses.
Student groups include: Beta Gamma Sigma (the honorary business society), Omicron Delta Epsilon (the honorary
economics society), International Honor Society of the Financial Management Association, Accounting Association,
American Advertising Federation, American Marketing Association, Society for Human Resource Management, Economic Forum,
and the Financial Management Association.
In addition, students have the chance to earn the following awards:
- Excellence Award—given to one student in each of the concentration areas and the graduate program.
- Indiana Association of Certified Public Accountants Inc. Award
- Wall Street Journal Award
Careers
Business graduates are a hot commodity on the job market. Career opportunities vary depending on your
concentration.
Accounting
The accounting curriculum prepares students for careers in auditing, corporate accounting, accounting positions in
government and not-for-profit organizations, and taxation. Accounting graduates who meet the requirements for the State
Board of Public Accountancy of Indiana are eligible to sit for the Uniform CPA Examination in Indiana.
Advertising
You may work in the management of advertising; in advertising sales; in product management with those firms where
strong emphasis is placed on advertising; or in specialized areas of copy, layout, design, or production. These jobs may
be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television
stations, newspapers, or magazines; with advertising agencies; or with companies dealing in specialized aspects of
advertising and sales promotion.
Finance
Careers include financial analyst at a corporation, broker at an investment firm, bank loan officer, stockbroker,
insurance agent, and real estate agent.
Human Resource Management
Human resource managers are the link between employers and their employees. HR specialists recruit and interview
employees and advise employers on hiring policies. In addition, HR managers help firms to effectively utilize their
employees’ skills to boost employee satisfaction. They work to optimize employee performance as well as dealing
with employee benefits, compensation issues, labor relations, union issues, performance appraisal, and health and safety
in union, nonunion, domestic, and multinational organizations.
General Business
Students who major in general business receive thorough exposure
to the principles of organizational management and organizational
change, along with basic grounding in ethical issues and human
resource management. Additional program emphasis is then selected
from among courses in finance, marketing, economics, and business
law. Graduates are prepared to enter or continue in careers across a
wide choice of business disciplines and applications.
For students who wish to pursue a broad general program, this
curriculum provides a vehicle for organizing their studies. The
integrating focus is the responsibility for administering the
multiple operations of the business firm in a rapidly changing
environment. Emphasis is on the process involved in setting goals
for corporate effort, coordinating and controlling multiple
programs, and regulating inputs and outputs with varied
environments.
Objectives at the undergraduate level are to provide a broad liberal
education as a base and to develop proficiency in understanding and
solving interrelated business problems.
Marketing
Careers include being a marketing representative in the fields of consumer goods, industrial products, or professional
services. Entry-level positions are also available in marketing research. Other options include positions in retail such
as store management, merchandising, and buying; management training positions with a variety of companies; entry-level
positions in advertising, public relations, and sports marketing; or direct response marketing.
Degree Programs
Associate of Science with a Concentration in Business
Bachelor of Science in Business
Graduate Programs
Master of Business Administration
Master of Science in Accounting
Master of Science in Management of Information Technologies
Learn about certificate programs to enhance your education.
Business degree requirements
Business courses
For more information, contact:
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The IU South Bend business program is accredited by AACSB, the Association to Advance Collegiate Schools of
Business, whose founding members include Harvard University, Columbia University, and Dartmouth College.
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