Culture-jammed student exhibit critiques media, advertising

Communication students are getting ready to prove that fine arts majors aren’t the only ones with a flair for imagination.

The students of SPCH-S 450 Gender and Communication will debut a media-centric art exhibit entitled “Culture Jamming—Ads.” The class and exhibit are led by Assistant Professor in Communication Studies Samantha Joyce. 

The exhibit is a chance for communication students to put into practice the theories they have learned about race, gender, class and media, and the politics of representation.

“I wanted to offer students here in the school of the arts the opportunity to be creative while reflecting on the current state of media, representation, and identity as well as to identify new possibilities,” says Joyce.

The students created “culture-jammed” ads, completely original subversions of real ads made with “old-school” media (e.g., construction paper, crayons, glue) and/or digital art. Students also created a side-by-side poster displaying the original ad and their creations.

Culture jamming was greatly influenced by media theorists like Noam Chomsky, Edward Herman, and Robert McChesney, who explored ideas of corporate control over the flow of information.

Culture jammers are also influenced by art movements such as Dadaism and surrealism where artists used basic principles of challenging normality and using images to let their voices be heard.

The exhibit will be displayed in Wiekamp Hall 1001 from 5 to 7 pm on Friday, December 7, and throughout the day on Monday, December 10.  

"Culture Jamming—Ads"
Opening, 5 to 7 pm, Friday, December 7
All day, Monday, December 10 
Wiekamp Hall, 1001
1700 Mishawaka Avenue, South Bend, IN 46615
574.520.4203 |