Robert H. Ducoffe

Robert H. Ducoffe
Dean and Professor of Marketing

BA - '80 McGill University; MA - '85 University of Southern California; PhD - '89 Michigan State University


Rob Ducoffe was appointed dean and professor of marketing in the School of Business and Economics at Indiana University South Bend in 2005 where he has led the School in strategic planning, recruitment of new faculty, expansion of partnerships with the community, and strengthening of its already strong academic reputation.  Under Dr. Ducoffe’s leadership the School of Business and Economics has been ranked four consecutive years as a “best business school” by The Princeton Review.  Graduates of both the undergraduate and the MBA programs have repeatedly performed better than students from over 90 percent of business schools in the U.S. on the Educational Testing Services (ETS) standardized business field test.  Endowments have been built to support initiatives including the CTS Center for Experiential Education and the Frank K. and Marsha Martin Scholars Program and corporate partners sponsor the Lake City Bank Entrepreneurship Lectures Series, the NIBCO IT Management Series, the Leading in the 21st Century Speaker Series, and the Kem Krest Entrepreneurship Competition.

Previously, he was associate dean and professor of marketing at the Zicklin School of Business, Baruch College, City University of New York where he worked for 15 years.  At Baruch he headed up the Zicklin School’s successful preparations for re-affirmation of AACSB business accreditation, and led the creation of a full-time MBA program, an accelerated part-time MBA program, an internship program, an English communication immersion program, a preliminary program for entering MBA and MS students, and a revised core curriculum for full-time MBA students.  He helped build the case for differential tuition for the School’s MBA program which funded the competitive hiring of full-time faculty as well as staff in various student services areas.
Dr. Ducoffe won the President’s Award for Distinguished Teaching in 1995.  His research has appeared in a wide range of publications and he was ranked 12th in research productivity in specialized advertising journals in the 1989-96 period.  Before entering academia, he worked in radio sales and in account management with several Canadian advertising agencies on national and international accounts. 

Rob regularly reviews business school strategic planning as a part of the accreditation process for the Association to Advance Collegiate Schools of Business (AACSB), and was a member of the team evaluating the president of Baruch College, City University of New York.  He served on the board of the Kem Krest Corporation in Elkhart, led IU South Bend’s annual United Way campaign from 2006-2008, and currently serves on the boards of the Michiana YMCA and the Jr. Irish/NIFA Soccer Club.

He lives in Granger, Indiana with his wife, Sandy, and their five children.