Professor of Marketing
DBA, University of Memphis, 1986; MBA, Eastern New Mexico University, 1980; BC, Feng Chia University, 1975
Dr. Lee taught at Johnson C. Smith University in Charlotte, North Carolina before joining the faculty at IU South Bend. She has also worked at a garment company as the marketing development manager for several years. She is a member of the American Marketing Association, Direct Marketing Educational Foundation Professors Academy, American Society for Competitiveness, and Association for Consumer Research. A Fulbright Senior Scholar and the recipient of IU South Bend's 2002 Distinguished Research Award, her professional interests include international marketing research, advertising, and ethnic marketing.