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Anurag Pant

Anurag Pant
Associate Professor of Marketing

PhD-Marketing, University of Kansas, 2006

Masters in International Business, Indian Institute of Foreign Trade, New Delhi, 1992

Bachelors in Computer Engineering, VESIT, Mumbai University, 1989

Profile

Dr. Anurag Pant is an Assistant Professor of Marketing at the IU South Bend School of Business and Economics. He has taught Consumer Behavior, Services Marketing, Marketing Research , and Principles of Marketing. Previously, he has taught at the Universities of Tulsa and Kansas. His dissertation was on the multimedia effects on consumer memory and he is continuing this research into how multimedia components affect consumers' memory for advertising and other product-related information.