2011 Entrepreneur Lecture Series
J.V. Peacock

J.V. Peacock is president of Outpost Sports.  A South Bend native, he graduated in 1971 from Colorado State University and opened his first business selling handmade leather products.  In 1972 he opened the Outpost Trading Company in Fort Collins, CO., selling outdoor gear and clothing.  The company expanded and the Mishawaka store opened in 1974 and moved to the Grape Road location in 1978.  In 1975 the Fort Collins store was sold.  Today there are five Outpost Sports including the Eddy Street Commons store that opened in 2010.

Outpost Sports is a specialty sports store selling outdoor clothing and equipment at reasonable prices.  Outpost’s goal is to get people involved in outdoor sports by promoting events, clinics and organized trips that help people experience the great outdoors.

Giving back to the community is a passion of Peacock’s.  He is the chair of Bike to Work Week and of the Bike Michiana for Hospice Ride.