Raising Money in Tough Times

What you need to do, and stop doing to raise the money necessary to fund your mission

Mark C. Germano, MBA, MS Ed. Psych

Founder & Creator of Money for Your Mission

Raising money at anytime is tough business, but can be especially challenging during economic uncertainty and social unrest. There is a solution, and it is based in decades of solid research on American philanthropy. During this lively and interactive session we will cover the following:

• What is one of the most powerful fundraising tools that every nonprofit or community of faith have to be successful with donors?
• How much money did people give to charitable entities in the South Bend/Elkhart regional market in 2021?
• How much went to the various nonprofit or community of faith sectors?
• What motivates a donor to give?
• What turns them off?
• What data can you easily access that is free or very low cost to help you know where philanthropic giving is headed in the future?

You will learn something new, and will know that you can makes changes for the better.

October 11
7:30 – 9 a.m.
IU South Bend
Cost - $25

Sharing Fire: A Philanthropic Approach to Nonprofit Executive and Board Leadership

Marc Hardy, Ph.D.

As nonprofit leaders, we have a different mission than most other organizations - to make the world a better place by improving the lives of others. This Leadership through Sharing Fire session is about a [philanthropic approach to leadership that helps us walk our talk and attract and retain talented people. It also gives us a basis for the relationship between the board of directors, the executive director and the staff. Because nonprofits have limited incentives for employees to apply and stay, it is essential that we lead in a way that encourages them to remain committed to our cause and organization.

November 8
7:30 – 9 a.m.
IU South Bend
Cost - $25

Does Changing Your Non-profit Marketing Make Cents?

Roger Cabe, MNA - Executive Director of Vision Outreach International

If you have a phone, drive a car, watch TV, or even walk around your dwelling, you experience marketing. Companies, non-profits, and individuals are constantly giving marketing signals to others, whether they know it or not.

How does one compete in a world of mass marketing? What gives a company or non-profit a competitive edge? How can we improve our position in the market?

I desire to help individuals and non-profits clarify and strengthen what they are trying to say by looking at the various aspects of marketing and by using those pieces for a competitive advantage. These tools are often overlooked but are simple enough for everyone to use.

December 13
7:30 – 9 a.m.
IU South Bend
Cost - $25